Future smart speakers won’t just know what you want — they’ll do your shopping for you.
January 11, 2019
So as I read Tasnims blog about the amazon-go-cashier-free-store, I decided to talk about something related to Amazon like Alexa.
‘I’ve heard of things that could do what you want only connected to your phone System but I never knew that one day there will be a think that can shop for you”-Opinion
Marketing professor Niraj Dawar says ”we will become more loyal to our AI service than our favorite brands”
As consumers around the globe progressively swing to smart speakers for their shopping needs, organizations are searching for new roads to move you products.
It would have more qualities then Alexa and Siri because they will also offer a curated, well-researched and short selection based on your needs, wants and desires.
“That makes branding incredibly important, because if you are just asking your device to reorder the thing you’ve got last time, then there’s almost no branding exercise taking place there,” Tom Webster, vice president of strategy at Edison Research, told Day 6.
Did you know?
The first major hurdle to overcome is one already at play in your local supermarket — the private label brand.
Amazon-Alexa
Amazon Basics is currently the world’s fastest growing private label, according to Niraj Dawar, a marketing professor at Western University’s Ivey Business School in London, Ont.
”When you bring someone a skill that they trust and that helps them … it actually changes how people feel about the people behind that brand.”-Tom Webster, marketing expert
It’s not incomprehensible that Alexa might one day order her own company’s product by default, rather than the Tide you’ve used for years. That’s the challenge that traditional brands need to overcome.
”A large part of marketers’ budgets are already spent convincing buyers to make a trip to their local shop for a specific product” said Dawar.
Deeper
About two-thirds of consumers use smart speakers according to research by Adobe Analytics. About 30 % of Consumers order products online.
Webster says that these relatively simple tasks are “kind of a Trojan horse for everything else that they can do.”
As the technology is becoming a big topic in our lives, people will rely on them for more complex tasks.
“It’s very likely that algorithms that are embedded in these AI speakers will be able to sift through the noise … and pick the right one based on your calling patterns,” said Dawar.
Opinion
This Speaker does reduce the use on screen time so basically you see visual real estate more fewer which is good for your eyes. So I think that’s a good start to advance Alexa. The thing I hate about Alexa is when you ask her something it says Sorry… and doesn’t reply so you have to say the thing again. But again that happens to some of us so it’s not a major problem. But overall by now Amazons Alexa is fine.
CBC NEWS
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